The paper focuses on women's financial behaviour in their use of higher order financial services in Ghana and South Africa, inviting a gendered and social analysis of deconstructing financial behaviour. Women in South Africa are more likely to use general financial products than in Ghana, though in general more men use advanced investment products. Race has an important effect in South Africa. Much of these gender differentials is related to differences in gendered behaviour, yet generalizations on how gender relates to risk aversion is not supported.
Rather non-financial approaches may explain how social relations propel women's decision to prioritise the use of financial services as a result of ascribed gender and social roles. These findings contribute to the debates on the feminisation of finance, as women are increasingly interpellated as financial subjects, manifesting the gendered organisation of global financial structures that operate on gendered norms and behaviour.
We use cookies to provide you with an optimal website experience. This includes cookies that are necessary for the operation of the site as well as cookies that are only used for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, you may not be able to use all of the site's functions.
Cookie settings
These necessary cookies are required to activate the core functionality of the website. An opt-out from these technologies is not available.
In order to further improve our offer and our website, we collect anonymous data for statistics and analyses. With the help of these cookies we can, for example, determine the number of visitors and the effect of certain pages on our website and optimize our content.