published in: Journal of Economic Education, 2004, 35 (4), 395-405
In the information age an exchange with the media is part of the duties the economics
profession has to deliver to educate the public and to ensure its position in society. A key
issue is the education of policymakers through the media. It is the silver bullet of policy
advice in comparison to commissioned research and face-to-face advice provided to the
politician. It also pleases the vanity of the scientist: Few economists are willing to sacrifice the
celebrity of public visibility to the effectiveness of face-to-face advice. The paper advertises
for a stronger role of researchers in the public debate and suggests ways to become more
influential. It is argued that in the long run agenda setting is a more promising strategy than
reactive press activities.
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