published in: Journal of Health Economics, 2016, 50, 213-229
We conduct a field experiment in 31 primary schools in England to test the effectiveness of different temporary incentive schemes, an individual based incentive scheme and a competitive scheme, on increasing the choice and consumption of fruit and vegetables at lunchtime. The individual scheme has a weak positive effect whereas all pupils respond to positively to the competitive scheme. For our sample of interest, the competitive scheme increases choice of fruit and vegetables by 33% and consumption of fruit and vegetables by 48%, twice and three times as much as the individual incentive scheme, respectively. The positive effects generally carry over to the week immediately following the treatment but we find little evidence of any effects six months later. Our results show that incentives can work, at least temporarily, to increase healthy eating but there are large differences in effectiveness between schemes and across demographics such as age and gender.
We use cookies to provide you with an optimal website experience. This includes cookies that are necessary for the operation of the site as well as cookies that are only used for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, you may not be able to use all of the site's functions.
Cookie settings
These necessary cookies are required to activate the core functionality of the website. An opt-out from these technologies is not available.
In order to further improve our offer and our website, we collect anonymous data for statistics and analyses. With the help of these cookies we can, for example, determine the number of visitors and the effect of certain pages on our website and optimize our content.